ESOP Advocacy: Another Company Visit Tool Kit
We shared a Congressional Company Visit Kit in August Recess and the Congressional Company Visit. The ESCA District Events Tool Kit is another great resource. The Tool Kit defines a district event and an in-district event:
A district event is when a Member of Congress visits your company. A typical district event will include a "town meeting" type setting where all of the employee owners will gather to hear the Member speak and then have a question and answer discussion. Often this is followed by a facility tour. A district event is a great opportunity for a policymaker from Washington to see firsthand how important employee-owned companies are to their state or district, to hear stories of success in your S ESOP company, and to begin forming a relationship that can be important to the long-term political interest of your company and other S ESOP businesses
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An in-district meeting is a meeting in the Member of Congress' hometown, or "district" office. It is similar to a meeting on Capitol Hill but because it is not so far away, it can be an opportunity for your company to bring more employees to the meeting to tell your company's S ESOP story and ask for your Senator or Representative's assistance/support. In-district meetings may involve representatives from multiple companies in the area, which makes these a great opportunity to impress on your legislator that there is significant interest in ESCA's issues from a number of companies and many employee-owners in their district or state.
The Tool Kit also contains frequently asked questions:
- How do I plan a District Event?
- What do we do once a site visit is scheduled?
- How does ESCA help?
- Is it better than a District Event?
It also provides some helpful hints for a great event, draft letters to personalize, an example of a district event schedule, and an example of a typical press release.
In addition to the district event and the in-district event, we recently discussed an example of another kind of event, a Capitol Hill Visit.